F. Why is ‘Les Gold dead’ trending?

LES GOLD is widely known for his appearance on TruTV's show Hardcore Pawn as the owner of American Jewelry and Loan.

With 'Les Gold dead' trending on the internet, fans want to know the truth about the viral statement.

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Hardcore Pawn's Les Gold has been going viral after 'Les Gold dead' has been circulating

Why is 'Les Gold dead' trending?

On Sunday, April 9, 2023, news circulated the internet that Hardcore Pawn's Les Gold has passed away.

However, everyone is asking whether the news is true or not.

The truth is: Les Gold is alive and well and has seemed to fall into a death hoax as no reliable source has reported the death of the TV personality.

However, Les Gold is reported to have retired though his business is still successful and running.

Who is Les Gold?

Les Gold is the pawnshop owner of American Jewelry and Loan in his hometown of Detroit, Michigan.

At seven years old, Gold began working with his dad at his pawnshop and later opened American Jewelry and Loan in 1978.

In 2010, TruTV premiered reality show, Hardcore Pawn, which follows Les Gold, his family, and his employees as they navigate the pawnshop.

Three years later, Gold wrote a book called For What It's Worth: Business Wisdom from a Pawnbroker.

To this day, his pawnshop has become a tourist destination as his family continues to operate the business.

According to Celebrity Net Worth, Les Gold has a reported net worth of $5million.

Is Les Gold married?

Les Gold has been married to his wife, Lilli Gold since 1975.

The two share two kids together: a daughter named Ashley and a son named Seth.

Both of Gold's children work in the pawn and jewelry business.

Seth works as the general manager of Les' shop and handles all marketing whereas Ashley is the shop's assistant manager.

Ashley also has her own online jewelry shop called under her full name, Ashley Gold.