Hardcore Pawn star Seth Gold has sent fans into a frenzy after filming an update on American Jewelry and Loan almost 10 years after the outrageous reality TV programme wrapped back in 2015. Viewers are shocked by his appearance and are convinced he is "morphing into his father".
Hardcore Pawn was a reality series documenting the wild world of American Jewelry and Loan, located on Detroit's iconic eight-mile.
The outrageous reality series is getting a whole new lease of life through social media as clips continue to go viral to this day.
Full episodes on YouTube and multi-part clips are exploding all over again, giving the show stars another taste of instant fame.
Jumping on the bandwagon this week was original show star Seth Gold who has launched a TikTok account of his own.
Hardcore Pawn fans are convinced Seth looks like his father Les these days (Image: TruTV)
Seth ran American Jewelry and Loan with sister Ashley and dad Les (Image: TruTV)
Throughout Hardcore Pawn's nine seasons, airing between 2009 and 2015, Seth ran the reality TV pawn shop with sister Ashley and father Les.
Despite Ashley leaving the shop to start her own business after the show wrapped, Seth continues to run the store day-to-day with their dad.
Picking up the camera for the first time in years, Seth says in his first upload: "Hey everyone this is Seth from Hardcore Pawn, welcome to my official TikTok page.
"Follow along so you can get some insight on Hardcore Pawn's greatest clips and behind the scenes access into what's happening at American Jewelry and Loan right now."
Seth has now broken his silence on the outrageous TV show almost 10 years later (Image: TruTV)
Despite launching the page just days ago, his video has already reached more than 5.4million views and he's racked up almost 400,000 followers.
Although the one and only video seems to be going down a treat, some fans seem to be distracted by Seth's "aged" appearance.
With user @BigDamo commenting: "Seth got old damn, I didn't even realise it's been so many years."
While @TimBarcedo added: "Everyone looks so tired/stressed from what they used to look like."
